Social media is no longer just a place to share updates with friends—it’s one of the most powerful marketing tools for creators, entrepreneurs, and businesses. When used strategically, social platforms can:

1. Build a loyal audience

2. Improve your search engine optimization (SEO)

3. Send targeted traffic to your website where you host resources, long-form content, and merchandise.

Here’s how to make all three work together to grow your brand.

Bounce rate is the percentage of visitors who land on a page of your website and leave without clicking to another page or taking any further action.

For example, if 100 people visit your blog post and 80 of them leave without exploring your site further, your bounce rate for that page is 80%.