Social media is no longer just a place to share updates with friends—it’s one of the most powerful marketing tools for creators, entrepreneurs, and businesses. When used strategically, social platforms can:

1. Build a loyal audience

2. Improve your search engine optimization (SEO)

3. Send targeted traffic to your website where you host resources, long-form content, and merchandise.

Here’s how to make all three work together to grow your brand.

Not all social media platforms are created equal. Each one attracts a different audience, thrives on different content formats, and rewards different posting styles. If you’re sharing the exact same thing everywhere without tailoring it, you’re likely leaving engagement—and followers—on the table.

Here’s your clear, no-fluff guide to what to post where, and why.